In the first weekend of July once again the yearly game designer convention was organised in Göttingen. The SAZ has taken on the organisation and the location changed to the Lokhalle. Together with a fellow designer and a game illustrator we participated on Saturday. Time to look back (for more tips and tricks see this blog on a visit 2 years ago).
Some rough numbers: around 160 designers were present and around 80 publisher representatives. Some publishers were represented by 3 or more, while other publishers had 1 scout that stalked the hall. There were also agents, who scout for prototypes they then pitch to publishers all around the world. It was a very productive event for us, getting interest in many of the prototypes we brought.
Some personal impressions:
- We talked to publishers and agents from Germany (most were), Switzerland, Austria, Lithuania, Belgium and Russia.
- The SAZ indicates who will be there (some companies were not mentioned but still were present). Emailing those companies in advance helped with making appointments. I was a bit late (1 week in advance), and should have done it sooner. Luckily, compared to big conventions like Spiel Essen, it was still possible to make some appointments. Publisher have a full focus on meeting (new) designers at this event.
- Making sell-sheets, to pitch concept(s) works really well. These can be used to place on your table, hang on the pin-board and put into publishers’s folders they will look into. This year I made them just before the weekend and not emailed them
- Sunday is relatively less busy with publishers and this year we decided to be only present on Saturday. That did feel a bit short and rushed. Sometimes it was asked whether we would be there Sunday as well, to play a concept or talk more. For next time, I will consider going the full weekend again.
- When being present on Sunday: the event is then open for the public and they might love to play your game. People enjoying your game is great advertisement, but do keep check if publisher would also like to talk to you.
- I brought 2 published games that are available for sub-licensing outside the Netherlands. While most publisher look for new concepts I did get some interest in these and could then introduce them to the original publishers.
- Another Dutch designer could not join, but send me demo-copies of his kickstarted game (Rollecate). 5 publishers were interested in checking it out and accepted a copy to take away. Whether this results in anything we will have to see, but this does seem to work to a degree.
- Going as a team makes it much more fun. We had experienced this prior and is true still. And we could help each other out with playing a demo and by referring publishers to each other.
- Some designers had a prototype in a rough state, not much playtested or developed yet. They got useful feedback but I heard one publisher also say they were being polite and not see these talks as useful for them. Seeing how making games takes a lot of effort and time I get that. It is stating the obvious perhaps, but do playtest and bring fleshed-out games. They certainly do not have to be finished, however. Some concept I brought I could indicate what still needs to be done (or how to improve it). There should be a good core of a game that can be assessed.
- Note to self: make better conversation notes. After 15 talks some scribbled down key words is not ideal to remember what has been discussed and what follow-up has been agreed upon (extra nice: a spreadsheet with names, contacts, summary of talks and what actions you need to to next).
In short: preparation and representation will lead to better meetings!
Based on our experiences this is a really good event to pitch and to network. Once you have established a lot of contacts with publishers it might be less needed to go there. However even ‘big names’ are there to pitch (Friedemann Friese, Michael Kiesling). That is actually what makes this event more special: first time designers and veterans are there, all passionate about games and their newest concepts.
This was our 3rd visit and we each brought more different concepts and improved our preparation. In the end all our prototypes got some publisher interest, actually. Of course, the path from interest to publication is perilous, so we’ll see what comes out of it. It is encouraging for sure.